If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact. It’s easy to make assumptions about this demographic, that frankly just aren’t true. Before you decide on a marketing strategy for this demographic, make sure you know fact from fiction. Immersion Active has created a list of 23 Myths About Marketing to Baby Boomers you should read before making marketing campaign decisions.