8 Reasons to Use Automated Digital Marketing

Increase revenue by increasing the number of patient leads

An understanding of the sales process combined, the development of a powerful set of tool combined with sophisticated A/B testing and personalized landing pages has produced a system that generates leads

Reduce staffing costs.

The size of your marketing efforts will no longer be dependent the size and availability of your staff.

Market directly to the niche market of the hearing impaired/significant other.

The more relevant an offer or product is to a potential customer, the more likely they are to hand over their money. Content can be customized and refined to appeal to a very specifically refined demographic.

Follow up with leads more efficiently.

How many potential leads head down the marketing funnel and get lost along the way?  No longer will you lose leads, because your staff fails to nurture qualified leads.  This system also provides staff accountability to ensure that their part of the system is performing effectively.

Become more effective… there are only so many hours in a day.

There are only so many hours in the day.  Automated marketing can work 24 of them… can your staff?

Free up staff time to allow implementation of local, offline marketing activities.

Now that your staff has less work to do they can devote more time to tasks that can’t be automated, for example visits to referring physicians, setting up seminars and outreach programs.

Help with the need to constantly refine the marketing process.

Creating processes around the customer journey enables you to gradually refine how you target and nurture your leads with the goal of improving the ROI.

Improve the marketing of existing patients & stop losing patients to other practices.

How much revenue does your business leave on the table by forgetting or failing to implement a series of up-sells and cross-sells?  Removing as much of the human element as possible lessens the impact of opportunity costs.

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