Content Marketing For Audiology

Content Marketing For Audiology

A blog can be defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. In the early days of blogging, people wrote blogs along the lines of a diary, a way to express their thoughts and feelings....
9 Ways Digital Marketing Improves Healthcare Campaigns

9 Ways Digital Marketing Improves Healthcare Campaigns

While digital marketing has become a mainstay in many different industries, healthcare has been hesitant to adopt digital strategies. But now that more and more medical professionals are seeing the advantages of digital healthcare marketing, many see that it’s high...
Nurturing a Lead is Required to Make a Sale

Nurturing a Lead is Required to Make a Sale

Times have changed.  Getting a lead is not easy and it is definitely pricier than in years past.  Nurturing the lead into an appointment is not easy either, but in the end it’s what will be required to keep your doors open. What is a Qualified Lead? A qualified lead...

23 Myths About Marketing to Baby Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact....

How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing...