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The Untapped Gold Mine for Advertising to Baby Boomers

Think it's only millennials watching YouTube? Think again. While millennials are the most targeted demographic for video ads, it turns out that baby boomers are the most engaged audience for these ads. YouTube and video ads may just be an untapped advertising gold...

Nurturing a Lead is Required to Make a Sale

Times have changed.  Getting a lead is not easy and it is definitely pricier than in years past.  Nurturing the lead into an appointment is not easy either, but in the end it’s what will be required to keep your doors open. What is a Qualified Lead? A qualified lead...

23 Myths About Marketing to Boomers

If you Google the phrase "marketing to baby boomers" you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn't necessarily make them fact. It's easy to make...

23 Myths About Marketing to Baby Boomers

If you Google the phrase "marketing to baby boomers" you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn't necessarily make them fact. It's easy to make...

How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing...

Is the Person Answering Your Phone Costing You Money?

You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the...

Content Marketing For Audiology

A blog can be defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. In the early days of blogging, people wrote blogs along the lines of a diary, a way to express their thoughts and feelings....

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What to Do If You Get a Bad Review

Finding a bad online review is a good news/bad news scenario. Good news – you found it. Bad news – everyone else can find it too. Let’s go back to the good news.  There are a few scenarios to consider. You have an employee or company dedicated to monitoring your...

25 Things to Begin Now so Your Business Thrives in 2017

As the holidays approach, we all become stressed, and with that stress and let things fall by the wayside. Don't drop the ball on your business this holiday season. Now is the time to get things on track for the new year. As 2016 winds down, it’s time to start...