Blog

How Perfectionism is Killing Your Productivity

There's one specific toxic trait that will surely strip you of your joy and vitality, kill collaboration, and send your best people packing. Perfectionism. Perfectionism silently stifles productivity by showing up in self-defeating thought patterns that are pretty...

What to Do If You Get a Bad Review

Finding a bad online review is a good news/bad news scenario. Good news – you found it. Bad news – everyone else can find it too. Let’s go back to the good news.  There are a few scenarios to consider. You have an employee or company dedicated to monitoring your...

The Top Tactic All Successful Salespeople Use

In 1960, toymaker Harold von Braunhut created a product he felt certain would be his biggest hit to date--a dehydrated strain of brine shrimp that could be reanimated simply by adding water. He named his product Instant Life and waited for the dollars to roll in. The...

How Do You Set Customer Expectations?

Imagine a friend of yours raving about a new restaurant in town. He tells you that he had the most delicious filet mignon for dinner and the servers were unbelievably friendly and attentive. Because of his recommendation you decide to go. You get there and your...

Is Social Media Valuable?

Still not sure about the power of social media?  Below is a series of posts that came from my personal Facebook newsfeed.  The names and identifying information have been obscured for privacy reasons. So what does this tell you?  People use social media to get...

Who Isn’t Your Customer?

Who Are You Selling To? Or maybe a better question to ask would be, “Who are you not?” You’ve been taught to think that demographically hearing impaired people over the age of 50 or 55 are your target market. But how well do you track the demographics of who actually...

The Best Way to Improve Client Relations & Manage Employees

We all know how important customer service is in every business. But how do you instill the importance of respecting customers into your employees? Company culture. Your company’s culture is a large factor in the behavior of employees on the job. If you feel you must...

What Exactly is a Domain Name?

A new client signs up for our service (and by the way, thank you very much),  one section of questions on the application typically throws half of all new clients for a loop…the domain information section.  This section includes listing the domain name registrar and...

Choosing Your Keywords

Let’s say you’re in the market for a new pair of shoes.  You’re online and you Google “Shoes”, 1,790,000,000 results pop up.  Clearly you can’t look at that many options, so you begin to refine the results.  “Blue shoes” or “Shoe stores near Hoboken NJ”.  These words...

Is Using Youtube to Market to Baby Boomers Smart?

Who doesn't love funny cat videos? With over a billion users and more people watching than cable, YouTube's popularity has only been growing.  But does this mean it's good for marketing to seniors? We've been asked about YouTube marketing by clients many times over....