The Top Tactic All Successful Salespeople Use

In 1960, toymaker Harold von Braunhut created a product he felt certain would be his biggest hit to date–a dehydrated strain of brine shrimp that could be reanimated simply by adding water. He named his product Instant Life and waited for the dollars to roll in....

How Do You Set Customer Expectations?

Imagine a friend of yours raving about a new restaurant in town. He tells you that he had the most delicious filet mignon for dinner and the servers were unbelievably friendly and attentive. Because of his recommendation you decide to go. You get there and your...

Google Adwords, Explained

Pay Per Click To better understand what Google AdWords are, you first need to understand pay per click. Pay per click advertising appears at the top and right side of a search engine results page (SERP). Search engine marketing services work by associating your ad...