9 Ways Digital Marketing Improves Healthcare Campaigns

9 Ways Digital Marketing Improves Healthcare Campaigns

While digital marketing has become a mainstay in many different industries, healthcare has been hesitant to adopt digital strategies. But now that more and more medical professionals are seeing the advantages of digital healthcare marketing, many see that it’s high...

23 Myths About Marketing to Baby Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact....

How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing...

Everything You Need to Know About TMC

What are Targeted Marketing Campaigns? Targeted Marketing Campaigns (TMC) are digital marketing campaigns designed to generate leads via the Internet. We use a combination of social media advertising and search engine advertising to generate a significant increase in...

Is Using Youtube to Market to Baby Boomers Smart?

Who doesn’t love funny cat videos? With over a billion users and more people watching than cable, YouTube’s popularity has only been growing.  But does this mean it’s good for marketing to seniors? We’ve been asked about YouTube marketing by...