SEO vs. PPC: What Are They?

You have two options when it comes to boosting traffic to your site: SEO (or “Search Engine Optimization”) and PPC (or “Pay per Click”). But what do these actually mean? All jokes aside, you really should know what these acronyms mean for your digital marketing...

Where Are Your Customers When They Search?

Seems like an easy questions, but in reality it isn’t. We have a very mobile society. A commute of an hour or more to work isn’t unusual. It’s quite possible that your customer or potential customer is an hour or more from your location when they are searching...

What is Your Cost Per Lead?

Do you know what your cost per lead (CPL) is? And yes, you should know the answer to that question. The answer is a fundamental component of your overall marketing plan (and yes you should have one of those too.) When times are great we invariably get lazy, it’s human...

What is Search Engine Marketing?

Search engine marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts. In years past SEM encompassed both paid and unpaid efforts. Overtime unpaid efforts have evolved into their own identity under the umbrella of...

Understanding Pay Per Click (PPC)

What Is Pay Per Click (PPC) Marketing? PPC, or pay-per-click marketing, is a form of web advertising that allows companies to place advertisements in search results or elsewhere on the web, paying only when somebody clicks on an ad, rather than paying for impressions....