Is the Person Answering Your Phone Costing You Money?

You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the...

The Best Way to Improve Client Relations & Manage Employees

We all know how important customer service is in every business. But how do you instill the importance of respecting customers into your employees? Company culture. Your company’s culture is a large factor in the behavior of employees on the job. If you feel you must...

How to Write the Most Effective Sales Emails

Two weeks ago we discussed how it’s do or die when it comes to following digital marketing leads. One way of doing this is to begin emailing prospects that come up by digital leads. Emailing a prospect for the first time can be a little scary. Getting off on the right...

10 Minutes to Achieving Your 2016 Business Goals

New year, new business goals! Whether it’s to gain new clients, expand into new territory, grow with new clients, and so on, I’m sure you have big plans. But how are you going to sell your business to new clients or in a new area? What do you offer or do to set your...