by admin | Mar 27, 2017 | Selling
You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the...
by admin | May 11, 2016 | Selling
We all know how important customer service is in every business. But how do you instill the importance of respecting customers into your employees? Company culture. Your company’s culture is a large factor in the behavior of employees on the job. If you feel you must...
by admin | Feb 16, 2016 | Selling
Two weeks ago we discussed how it’s do or die when it comes to following digital marketing leads. One way of doing this is to begin emailing prospects that come up by digital leads. Emailing a prospect for the first time can be a little scary. Getting off on the right...
by admin | Feb 9, 2016 | Advertising, Marketing, Sales, Selling
In the book “Twenty Ads That Shook the World,” James Twitchell writes about N.W. Ayer & Son, an advertising agency with a serious problem. One of their clients wanted to sell colorless rocks. These rocks were good for almost nothing except drill bits. What was...
by admin | Feb 2, 2016 | Sales, Selling
For your small business, following up leads is everything, especially internet marketing leads. Digital marketing is a big shift for small business, but it’s a leap you need to make in order for your business to survive. Grant Cardone from Entrepreneur.com...
by admin | Jan 5, 2016 | Marketing, Selling
New year, new business goals! Whether it’s to gain new clients, expand into new territory, grow with new clients, and so on, I’m sure you have big plans. But how are you going to sell your business to new clients or in a new area? What do you offer or do to set your...
