Are ALL of Your Employees Selling?

For reasons that appear to be rooted in our sub-conscious, the phrase “to sell” or “selling” evokes a negative emotion. In an attempt to make it more palatable professionals refer to the process as “a consultation”, “an evaluation” or any number of other...

Uncovering the Secrets of Persuasion

Jarome Adair writes for Copyblogger. While looking for inspiration for this week’s blog post, I stumbled on his article “9 Persuasion Lessions From a 4-Year-Old” and I couldn’t pass up reading it. His son Elijah is a persuasion genius and I think everyone would be...