How Quality Content Affects Your SEO

In the world of SEO content is king, but not just any content.  According to Amit Singhal, a prominent Google software engineer, “Our site algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.” In other...

Choosing Your Keywords

Let’s say you’re in the market for a new pair of shoes.  You’re online and you Google “Shoes”, 1,790,000,000 results pop up.  Clearly you can’t look at that many options, so you begin to refine the results.  “Blue shoes” or “Shoe stores near Hoboken NJ”.  These words...

6 Easy Ways to Get Online Reviews

The past few weeks we’ve been discussing why online reviews are a critical part of your online marketing and SEO. What we haven’t talked about is how to get them. Enter this week’s blog! When you’re focusing on your online reviews, it’s easy to get caught up in one or...

Do Online Reviews Affect SEO?

Customer reviews and ratings are essential items in the SEO’s tool belt, especially for optimizing local businesses. A Moz survey predicts that reviews make up almost 10% of how Google and other search engines decide to rank you. And it makes sense. Like I said in...