Is Social Media Valuable?

Still not sure about the power of social media?  Below is a series of posts that came from my personal Facebook newsfeed.  The names and identifying information have been obscured for privacy reasons. So what does this tell you?  People use social media to get...

Is It Smart to Market to Baby Boomers on Social Media?

Are you unsure if spending your limited marketing dollars targeting baby boomers on social media is a smart choice? Baby boomers are a huge target that marketers are constantly trying to reach. With conflicting information about how widely and often they use social...

Infographic: How Facebook Has Changed Advertising

There’s no way around it, Facebook is changing the way customers consume content and the way marketers advertise. Facebook users don’t just post about their personal lives; they also post news and content that are important to them. Political news, sports scores,...

Baby Boomers Are Using Social Media

Adults born between 1946 and 1964, known as Baby Boomers represent one-third of all social media users. And, they wield a huge amount of online purchasing power. If social media is not a part of your current advertising and marketing strategy, you’re missing the boat....

Who’s Really Using Social Media?

You own a small to medium sized business and you’re using social media or you’re thinking about using social media.  Either way you’re probably wondering whether or not your demographic is using social media.  And if they are using social media which...

What is Social Media Advertising?

To better understand Social media advertising (SMA), it’s best to start by explaining Social media marketing (SMM). Social Media Marketing Social media marketing (SMM) is a form of Internet marketing (unpaid efforts) that utilizes social networking websites as a...