Who Isn’t Your Customer?

Who Are You Selling To? Or maybe a better question to ask would be, “Who are you not?” You’ve been taught to think that demographically hearing impaired people over the age of 50 or 55 are your target market. But how well do you track the demographics of who actually...

Generating Baby Boomer Leads

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that baby...