5 Ways to Handle Problem Employees

Problem employees. Every manager has or will have to deal with them. Managers need to understand that a negative employee is not just a problem between them and that employee. The air of dissent affects everyone who’s around it. Even though dealing with “problem...

Marketing Plan Creation 101

The simplest way to create a marketing plan is to segment the population into categories and demographics.  The categories define what you are selling.  Then simply create marketing/ad campaigns that for each demographic within each category. Separate campaigns should...

Setting Goals

“If you don’t know where you’re going any road will get you there.” Lewis Carroll Do more marketing is not a goal. Increase sales is not a goal. Make more money is not a goal. If any of these are your idea of “setting a goal” then you’ve got it all wrong. Setting...

What Do You Want to Know?

I sat down to write the blog for this week and came to the conclusion that maybe it’s time for me to ask you what you want to know? What do you want to know?  Here are a few ideas I had for this week, but am I headed in the right direction?  Is this what you really...

The 3 Questions Everyone Wants Answered

1.  What are the biggest mistakes practices make with their website? Use of the Internet as a marketing tool is a newer phenomenon for most practice owners.  As with anything new, there’s always a learning curve.   Here are the biggest mistakes we see time and time...